NEVER FALL IN LOVE WITH YOUR PRODUCT.
The biggest mistake most businesses make is falling in love with their product or service, not with their clients. If you are too focused on your products, you might overlook what is best for your clients. Remember your product is nothing without a client to sell it to. When your client is your number one priority, your product becomes tailored to their interests. A happy client creates a great product.
Last we launched about new studio apartments in Maidstone Kent.
We worked hard all months to make sure we deliver. We had trepidation as studios are a new venture. We launched it on Friday.
We took it upon ourselves to welcome our first client on Friday and had a long talk upon exit on Sunday. The one word I got back from my client, (Wow, what an Awesome Experience)
Fall in love with your clients and not your product.
It is not just about being different, It is about providing so much value that your clients can not help but tell others about it.